UPM Raflatac announces the launch of ProLiner PP30 for the Americas market. ProLiner PP30 is an ultrathin, easily recyclable polypropylene liner for paper-faced labels. It sets new standards for paper labelstock productivity and profitability, the company says.

UPM Raflatac offers some of its most popular Prime and VIP paper facestocks with ProLiner PP30, providing labelstock converters with the following:

• A thinner construction that results in 30 percent more labels per roll compared with products constructed with a 2.5 mil Kraft liner, which enables the use of longer rolls and reduces the number of roll changes.

• The polypropylene liner offers high-speed converting and faster dispensing with fewer web breaks.

• Reduced transportation and packaging costs, thanks to the thin, lightweight construction of the liner.

As part of the ProLiner PP30 launch, UPM Raflatac also provides a sustainable solution to the challenge of siliconized liner waste disposal. The company’s new RafCycle program collects and reuses ProLiner PP30 waste and ensures that it is reused and recycled into PP-based materials or new products, like UPM ProFi, a wood-plastic composite used in outdoor decking materials. Participation in the RafCycle program provides brand owners the opportunity to further demonstrate a commitment to pro-environmental packaging solutions, while capturing savings on waste removal and disposal-related costs.

“UPM Raflatac’s ProLiner PP30 products and the RafCycle program are innovations that will have a meaningful impact on the entire industry, providing both labelstock converters and brand owners with cost savings and a compelling alternative to liner waste disposal,” says Patrick Goss, prime business director, Americas, UPM Raflatac. “We are pleased to introduce our customers to a liner waste recycling program that demonstrates how economic sustainability can provide productivity and profitability for all participants in the labeling value chain.”